Contact Information
Business Name: Only George
Open for Business
Online services
Morley WA 6062, Australia 6062

In 2019, Nicola searched for the perfect bracelets, a mixture of beads and charms with a bohemian vibe. After searching high and low - she came across some simple braided cotton and beaded bracelets in a popular retail store. She was flabbergasted at the price - $20 for a piece of cotton with a few tiny seed beads strung onto it. She thought to herself, "For that price - I can make that - and I can make it better!" • She found local beading and craft store, and the obsession began. Soon, a favourite medium was a clear choice for her jewellery making. Gemstones. Nicola had recently become intrigued by the world of crystals and new age spirituality. She sought answers from the universe after her marriage breakdown, she was feeling lost and unsure of her place in the world. Crystals became a staple for her journey of self-healing, and when she discovered she was able to obtain gemstones in bead form, she never looked back. • Completely infatuated with her newest hobby, Nicola soon had made more bracelets than she could wear! A friend saw her creations one day and suggested she start selling them to fund her newfound hobby. So in November of 2019, Nicola opened up her Etsy store - The Boho Bracelet.

• With no prior business knowledge, a single mum and dental nurse by trade, Nicola immersed herself in her new "small business" and dreamed of one day being her own boss. Then, in March 2020, when suddenly the news that Covid-19 was running rampant throughout the world, Nicola accepted that those dreams would probably never become a reality. However, the universe works in mysterious ways, and to her utter surprise, when Australia was forced into lockdown, the orders suddenly came in hard and fast. People were worried and unsure of what the future held, and they sought out an alternative approach to dealing with their anxieties and uncertainties. They too, just like Nicola, had realised that gemstones hold the power to heal. • Over the next 18 months, The Boho Bracelet went from strength to strength, but not without its challenges of course. The crystal world, in Perth at least, was a strange one. In a community that boasts "love and light", Nicola wasn't experiencing any of that from her fellow crystal dealers and jewellery makers. At least not the ones she had come across. It was a tough market, and highly saturated, and she soon realised not everyone was as kind as they'd made themselves out to be. However, as isolated as Nicola felt, she was determined to find fellow like-minded individuals who loved crystals, spirituality, and building up their sisters instead of tearing them down. Through social media, Nicola finally found her tribe and has made life-long friends who encourage and support her, and she is able to return the same love and encouragement to them. They aren't seen as competition, although they are fellow crystal and crystal jewellery dealers. They are seen as sisters. They are loved, supported and appreciated, based on the belief that we are stronger when we come together and work side by side. Business was good, and in January 2021, Nicola took a massive risk and left her dental nursing job of 12 years to work on The Boho Bracelet full time.


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